Between working, managing the home and running the world, women deserve to be be celebrated every single day.⠀
May we continue to stand strong, inspire & uplift together despite the challenges we deal with.⠀
Happy International Women’s day ?
And that’s how I turned 40! My goodness! This chic is getting old but I definitely don’t look bad at all! Initially I was wary of turning 40 – terrified almost – but now I am extremely thankful. ⠀
My biggest thanks to God for bringing me this far and for changing my mindset this year. Thank you to everyone who has rooted and supported me in one way or the other. Cheers to many more years ahead! Happy Birthday to me!
Thanks to my awesome awesome photographer: @frkuti_studios and my make up artist: @nikky_glam⠀for making me look soooo glam! I cannot even believe this is me. But it is! You all need to totally check them out!
A common reason fashion start-ups fail is because they haven’t taken the time to get to really know their customers.⠀
How much do they spend on clothing? Where do they hang out? What’s their social calendar like? Who are their friends? You need to know to ensure you match your product with the right people.⠀
In order to market your products or service effectively, it is imperative that you tailor your marketing and sales efforts specifically to your target market and here four steps that’ll help you define it.⠀
1. Identify why a customer would want to make a purchase⠀
The first step is understanding what your products/services have to offer to a group of people. By knowing what your product/service has to offer and what will make customers buy, you can begin to identify common characteristics of your potential market.⠀
2.Identify your current customers & segment them⠀
If you’re not sure who buys your product or service, consider asking your team for this information. It is also necessary to segment your types of customers. For example, you may categorize customers based on location, budget, or needs.⠀
3. Identify your competition⠀
It’s likely you know who your obvious competitors are however a quick search on google and social media can reveal upstart competition you may not have been aware of.⠀
This is an easy way to develop an idea of who your competition is and fast.
4.Identify what customers stand to gain from choosing you (instead of a competitor)⠀
What features do you offer that no one else does? Is there something you can do better than anyone else?
By the time you’ve identified all these points, you’ll have a better understanding and be able to define your target market.⠀
Whatever you do, don’t try to sell to every section of the population. Hone in on who’s going to enjoy your designs and be able to easily incorporate them into their wardrobe.
It’s Valentine’s Day ?? There’s no better time to reach out to the ones we care about, and we care about you! We wouldn’t have a business without you, so all of us at Martwayne are sending you our best wishes on this special day. ⠀
Have an amazing Valentine’s Day filled with lots of love. You deserve it!⠀
I have a presence on social media, is it still necessary to have a website? ? ⠀
If you’re a business owner on the fence about getting a website, I’ll save you some time — you need one but not a self-hosted one when you get started.⠀
Since social media channels like Facebook, Instagram and LinkedIn give you a way to connect with customers and sell products at the same time; you might wonder why you would need anything but a social media presence to succeed in the modern world.⠀
While there’s nothing wrong with using social media to your advantage, it’s important to remember that there is more to marketing than having a social presence. ⠀
A website gives your fashion business a homebase, your clients can visit when they want to learn more about you and shop from you. You can show your authority as a growing brand on your website, gives you unlimited ways to nurture your leads into sales, gives you access to analytics and insights to build your buyer personas and so much more.
A website opens you up to a wider market searching for what you offer through search engines like Google & Bing. The best part is, you have complete control over a self-hosted site, so your website doesn’t just disappear for some unknown violation unlike social media pages.⠀
Finally, although your social media profile will help you to connect with people who are interested in your product or service, it is very limited. You need a website and you can start with a free Blogger or free WordPress site till you are financially ready to build a self-hosted website. I would advise you to buy a domain name though which is pretty cheap and link it with your free sites.
Do you think a website is necessary or your fashion business? Let’s discuss…⠀
Do you need a website? Chat us up as well and we’ll hook you up.