Between working, managing the home and running the world, women deserve to be be celebrated every single day.⠀
May we continue to stand strong, inspire & uplift together despite the challenges we deal with.⠀
Happy International Women’s day ?
And that’s how I turned 40! My goodness! This chic is getting old but I definitely don’t look bad at all! Initially I was wary of turning 40 – terrified almost – but now I am extremely thankful. ⠀
My biggest thanks to God for bringing me this far and for changing my mindset this year. Thank you to everyone who has rooted and supported me in one way or the other. Cheers to many more years ahead! Happy Birthday to me!
Thanks to my awesome awesome photographer: @frkuti_studios and my make up artist: @nikky_glam⠀for making me look soooo glam! I cannot even believe this is me. But it is! You all need to totally check them out!
A common reason fashion start-ups fail is because they haven’t taken the time to get to really know their customers.⠀
How much do they spend on clothing? Where do they hang out? What’s their social calendar like? Who are their friends? You need to know to ensure you match your product with the right people.⠀
In order to market your products or service effectively, it is imperative that you tailor your marketing and sales efforts specifically to your target market and here four steps that’ll help you define it.⠀
1. Identify why a customer would want to make a purchase⠀
The first step is understanding what your products/services have to offer to a group of people. By knowing what your product/service has to offer and what will make customers buy, you can begin to identify common characteristics of your potential market.⠀
2.Identify your current customers & segment them⠀
If you’re not sure who buys your product or service, consider asking your team for this information. It is also necessary to segment your types of customers. For example, you may categorize customers based on location, budget, or needs.⠀
3. Identify your competition⠀
It’s likely you know who your obvious competitors are however a quick search on google and social media can reveal upstart competition you may not have been aware of.⠀
This is an easy way to develop an idea of who your competition is and fast.
4.Identify what customers stand to gain from choosing you (instead of a competitor)⠀
What features do you offer that no one else does? Is there something you can do better than anyone else?
By the time you’ve identified all these points, you’ll have a better understanding and be able to define your target market.⠀
Whatever you do, don’t try to sell to every section of the population. Hone in on who’s going to enjoy your designs and be able to easily incorporate them into their wardrobe.
Image from http://scoopak.com/wp-content/uploads/2013/12/Salary-of-the-Month-Funny-HD-Wallpapers.jpg
I thought this picture was hilarious when I saw it. But the reality for many of us business owners is not that funny. Many of us are struggling to keep the business afloat that the last thing on our minds is getting paid at the end of the month!
I personally dread month-ends – and I am sure every business owner does to. In fact this is the only time I wish I was still working for obvious reasons. That is when your bank account that you have struggled to build up during the month takes the hardest hit! Can be pretty destabilizing. And the worst thing is, it has to happen every month! ;-(
And like there is nothing even more worse than the worst thing, YOU – the person who does most of the work does not get paid! 🙁 🙁 🙁
And even more worse than what is worse than the worst thing – you get accused by so-called business-people of dipping into the business funds to try and maintain your basic needs. Yes can be quite frustrating right?!
NOW! Don’t get me wrong…
Image from http://www.careerealism.com/wp-content/uploads/2013/10/Negotiate-Salary-Without-Pricing-Yourself-Out-Of-The-Job.jpg
Many small business owners are guilty of that because many lack discipline. Many fail to distinguish between personal funds and business funds. Heck! In fact many do not even have corporate bank accounts and those who do are not disciplined enough to ensure every inflow goes straight to the bank account. No wonder at the end of the month, you have have no idea where all the money you made went to.
Anywayz… the time to pay salaries is coming up soon enough and yet again business owners will shortchange ourselves yet again. Many have asked me this question and I have posted it in a Facebook group once so I thought I should post something on how to pay yourself a salary without feeling guilty at the end of the month.
I have literally copied and pasted it (with of course some edits). This worked for me in the early days and hopefully it will work for you as well.
Image from http://www.centonomy.com/salary-does-it-work-for-you/
“On the personal / business finances, this is my take on it.
Many accuse business owners of dipping into the company’s purse but I can safely tell you it is the business that actually takes from you. I put every dime I had into my business. If I wanted to be strict, I would say other sources should go to me directly not into my business. It does not work that way. Those who say they never touched a dime probably had people footing other bills for them.
This is what I tell people and my students who ask me for advice.
1. Every business income must go straight into the account. For that reason, I hardly take cash and ask people to pay directly into the account.
2. The truth is, you can never really pay yourself salary until you get to a point because you will only end up using it for a business expense.
3. Determine how much salary you think you deserve and then also give yourself a realistic nominal value based on what your business can afford. Eg. You are a CEO so maybe your salary should be n750k per month BUT your business can only afford N50k. That extra 700k should be recorded in the books as what your company is owing you which will help give a basis for the valuation of your business should you want to go limited and sell some shares.
4. With that 50k, you will probably still use some of it for the business so it is a tall order so this is what I do.
I don’t spend much on myself so it is easy for me to track my finances. I have a book I record it in.
If I ask my assistant to get some petty cash for the office and say I ask him to buy me something to eat on the way back, I will record that expense as a personal one in my book.
At the end of the month, I will compute all personal expenses and if it exceeds that 50k, I know next month, I must take out that extra. Simply put, if I have overspent by say 20k the previous month, this means I can only do say 30k personal expense this month and vice versa. If I have not spent up to 50k, it means the office owes me but rather than take it as cash, I add to that 700k.
It takes a lot of discipline but it does work. That way you do not feel guilty when your salary pays for a sausage roll or a movie ticket. After all, why am I working if the business cannot meet my needs.
I am not talking about 250k Gucci bag needs o. I used to be a Jewellery person before but I don’t do much Jewellery anymore because I am running a lean means approach to everything.
If I need something that I cannot afford, I ask for it. I will pray about it and put it on social media and funny enough, a friend obliges. That’s how I got my iPad mini as a wedding gift and so many other things I use in my business – things I would not have bought for myself. I am never shy to ask if I need something. Worst case scenario, I will get a NO.
But I am allowed to enjoy the fruits of my hard labour. I feel if your business cannot meet your basic personal needs, then you are not running a business!”
That is what works for me! Remember, DISCIPLINE is key! You MUST go around with a pen and paper ALL THE TIME and do not say, oh I will update it later. When you withdraw from the ATM, write it down in the book and state what exactly you use it for real time. Whilst buying petrol, write it in. Whilst on the bus, write it in. You will be better off for it.
You can get something this small that costs N300 or so. It needs to be small enough so it does not weigh down your bag.
And each page must have: Date / Description / Amount. If yours is big enough, you can add vendor (i.e. who you gave the money to). NOTE that this does not replace your company’s expense register. You should reconcile this with the company’s. I include both corporate and personal expenses in this one and do a reconciliation when I can.
Okay! I think I am done with this! Please feel free to ask questions if you have any and I will be happy to help you out – preferably in the comments section below. It would be great if you help others out with your questions so everyone learns from it. I often find people asking me questions privately and I wish they could post it on the site instead.
Before I leave… I think you should read this piece I stumbled upon when looking for a picture…
I thought it made a lot of sense.
Enjoy the rest of the month and wish me a HAPPY BIRTHDAY in advance! 😀